The brand new Pilsner Urquell: The Original Beer Experience is the ultimate interactive tour telling the story of the world’s first golden Beer! First brewed in 1842 in the city of Plzeň, Pilsner Urquell became famous around the world thanks to its perfectly balanced taste, rich wet foam, and golden color.
Be one of the first to experience this immersive 90-minute self-guided tour of discovery into the origin and making of Pilsner Urquell, the Czech Republic’s favorite beer. You will explore series of exhibits, engaging all your senses through high-tech features, like 3D audio, videomapping, smells, taste, heat, cold and much more. You will taste the first golden Pilsner in our 1842 bar, meet the brewery’s first brewmaster, learn how our beer is made, understand the importance of foam, become a Czech hockey player, and much more. And of course, you will taste different Pilsner Urquell pours in our iconic Beer Hall!
