Pilsner Urquell: The Original Beer Experience

From490 CZK
From490 CZK
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Opening hours
daily from 9am till 10 pm

+420 257 213 420, +420 606 155 373


  • Free cancellationCancel up to 24 hours in advance for a full refund.
  • DurationDuration 1.5 hours
  • Audio guide includedCzech, English
  • Pricefrom 490 czk
  • Openingsdaily from 10:30 till 17:30


  • Immersive audio-visual voyage into the history of Pilsner Urquell
  • Sights, sounds and smells showing how Pilsner Urquell is made
  • Fun for everyone in our 360° interactive game zone
  • Authentic Czech bar experience
  • Multilingual tours and state-of-the-art audio guides
  • Beer tasting and two 0.3l beers in the beer hall
What to Expect

The brand new Pilsner Urquell: The Original Beer Experience is the ultimate interactive tour telling the story of the world’s first golden Beer! First brewed in 1842 in the city of Plzeň, Pilsner Urquell became famous around the world thanks to its perfectly balanced taste, rich wet foam, and golden color.

Be one of the first to experience this immersive 90-minute self-guided tour of discovery into the origin and making of Pilsner Urquell, the Czech Republic’s favorite beer. You will explore series of exhibits, engaging all your senses through high-tech features, like 3D audio, videomapping, smells, taste, heat, cold and much more. You will taste the first golden Pilsner in our 1842 bar, meet the brewery’s first brewmaster, learn how our beer is made, understand the importance of foam, become a Czech hockey player, and much more. And of course, you will taste different Pilsner Urquell pours in our iconic Beer Hall!

What’s included?

  • Story of Pilsner Urquell, the first ever golden pilsner
  • State-of-the-art audio guide
  • Video mapping and integrated screens
  • 360° interactive game zone
  • Authentic Czech bar experience
  • Beer tasting and two 0.3l beers in the beer hall

Meeting & Openings

  • Open daily from 10:30 till 17:30
  • Tour Duration: 90 minutes
  • Directions: Go to Pilsner Urquell Experience. The entrance is right outside Můstek station (metro lines A and B) and 300 yards from the tram stop for lines 3, 5, 6, 9, 14, and 24. Pilsner Urquell Experience – Google maps
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